Secure your Brand in Australia with a Trade Mark
A trade mark is how customers identify your business—your name, logo, tagline and more. Registering in Australia gives you the exclusive right to use your mark for the goods/services you nominate, with protection that lasts 10 years and can be renewed. It also makes it easier to stop others using substantially identical or deceptively similar brands.
Why register a Trade Mark?
Creates Ownership of your Brand
Easier to stop or deter others using confusingly similar brands compared with relying on business names or domains.
A Valuable Exclusive Asset
A Trade Mark grants exclusive legal rights and ownership in relation to chosen goods or services for 10 years in Australia
Can last forever!
A Trade Mark can be renewed every 10 years. You can own a Trade Mark forever!
Business names and domains help you operate, but they don’t give you clear proprietary ownership rights for your brand
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Word
Protects the words in any font or style
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Stylised
Protects the specific stylised word
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Logo / Device
Protects your brands logo or unique images
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Composite
Protects a combination of words/stylised/devices
